--- title: "Loloma Hour: Fiji’s Beautiful New Travel Ritual" description: Discover Fiji's Loloma Hour, a daily travel ritual where guests connect with nature and locals through meaningful activities like planting mangroves and coral restoration. image: https://privadatravel.com/hubfs/Guests-joined-colleagues-for-a-beach-clean-up.jpg --- [![](https://privadatravel.com/hs-fs/hubfs/Privada%20Side%20Green%20(Transparent)%20440x115.png?width=250&height=65&name=Privada%20Side%20Green%20(Transparent)%20440x115.png)](https://www.privadatravel.com) - Destinations - [Europe & UK](https://privadatravel.com/europe-united-kingdom) - [USA & Canada](https://privadatravel.com/usa-canada) - [Africa](https://privadatravel.com/africa) - [Latin America](https://privadatravel.com/latin-america) - [Australia & NZ](https://privadatravel.com/australia-new-zealand) - [Asia](https://privadatravel.com/asia) - [Ways to Travel](https://privadatravel.com/ways-to-travel) - [Custom Private Journeys](https://privadatravel.com/custom-private-journeys) - [Founder's Trips](https://privadatravel.com/hosted-founders-trips) - [Cruises & Expeditions](https://privadatravel.com/cruises-expeditions) - [Small Group Tours](https://privadatravel.com/small-group-tours) - [Hotels & Accomodations](https://privadatravel.com/hotels-accommodations) - [Flights](https://privadatravel.com/flights) - [Our Team](https://privadatravel.com/our-team) - [Blog](https://privadatravel.com/news-and-blog) - [Start Planning](https://privadatravel.com/contact-us) # Contact - Office: +(1) 802-317-0944 - Email: [curtis@privadatravel.com](mailto:curtis@privadatravel.com) - Web: [privadatravel.com](https://privadatravel.com) - 87 South Main St. #3 Waterbury, VT 05676 -     # Blog Post ### Loloma Hour: Fiji’s Beautiful New Travel Ritual ![Curtis Fox](https://privadatravel.com/hubfs/IMG_4790.jpg) Published On - 1 Oct, 2024 [Curtis Fox](https://privadatravel.com/news-and-blog/author/curtis-fox) [Destination Guides](https://privadatravel.com/news-and-blog/tag/destination-guides)[Travel Stories & Experiences](https://privadatravel.com/news-and-blog/tag/travel-stories-experiences)[Cultural Insights](https://privadatravel.com/news-and-blog/tag/cultural-insights)[Sustainable Travel](https://privadatravel.com/news-and-blog/tag/sustainable-travel) At Privada, we’re always on the lookout for moments that move us. Not just sweeping views or luxe amenities (though yes, please)—but moments where travel *feels* like connection. That’s exactly why we love Fiji’s new **Loloma Hour**. Recently launched by Tourism Fiji and already embraced by more than 20 island resorts, **Loloma Hour** is a daily invitation for travelers to give back—to the land, the reef, and the communities that welcome them. Instead of another round of poolside cocktails (though there’s no judgment there), guests might spend an hour planting mangroves, helping local kids with reading lessons, or assisting in coral restoration. One hour. Once a day. That’s it. They call it the **“world’s first happy hour for the environment.”** We call it brilliant. Because here’s the truth: many of our guests are looking for more than indulgence. They want their travel to mean something. To leave places better. To connect—*really connect*—with the people and ecosystems that make a destination unforgettable. And Fiji is making it easy. There’s no guilt trip, no pressure. Just an open invitation to step into the rhythm of island life in a way that’s rooted, real, and joyful. (Fittingly, “loloma” means **love** in Fijian. 🎥 **See the magic for yourself.** Check out the [Loloma Hour campaign video here](https://vimeo.com/1073054756?p=1s). If you’re dreaming of castaway beaches, aquamarine waters, and a travel experience that fills your cup *and* leaves a little goodness behind—you might just fall in love with Loloma Hour too. We’ll show you how.   #### Popular Posts ###### [Black Friday...](https://privadatravel.com/news-and-blog/black-friday-adventure-travel-blowout) ## Bucket List Trips. Insider Deals. Limited... ###### [Patagonia, Done...](https://privadatravel.com/news-and-blog/patagonia-done-right) After more than 30 years of planning my own... ###### [Handpicked...](https://privadatravel.com/news-and-blog/privada.picks) ## What Are *Privada Picks*? 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