At Privada, we’re always on the lookout for moments that move us. Not just sweeping views or luxe amenities (though yes, please)—but moments where travel feels like connection. That’s exactly why we love Fiji’s new Loloma Hour.
Recently launched by Tourism Fiji and already embraced by more than 20 island resorts, Loloma Hour is a daily invitation for travelers to give back—to the land, the reef, and the communities that welcome them.
Instead of another round of poolside cocktails (though there’s no judgment there), guests might spend an hour planting mangroves, helping local kids with reading lessons, or assisting in coral restoration. One hour. Once a day. That’s it.
They call it the “world’s first happy hour for the environment.” We call it brilliant.
Because here’s the truth: many of our guests are looking for more than indulgence. They want their travel to mean something. To leave places better. To connect—really connect—with the people and ecosystems that make a destination unforgettable.
And Fiji is making it easy. There’s no guilt trip, no pressure. Just an open invitation to step into the rhythm of island life in a way that’s rooted, real, and joyful. (Fittingly, “loloma” means love in Fijian.
🎥 See the magic for yourself. Check out the Loloma Hour campaign video here.
If you’re dreaming of castaway beaches, aquamarine waters, and a travel experience that fills your cup and leaves a little goodness behind—you might just fall in love with Loloma Hour too.
We’ll show you how.